Book Review: Marketing Your Library’s Electronic Resources

Marketing Your Teaching

In part this is because over half of Ph.D.s will teach at institutions in which teaching is as important, if not more important, than research. Departments in the non-Ivies need excellent teachers who can attract students—especially non-majors. They are looking for scholars who can not only publish, but who can teach successfully, and who can effectively advise and mentor students. Even Ivies a...

Book Review

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Allocating Marketing Resources

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these investments generate appropriate returns for the firm. In this chapter we highlight a two-stage process for marketing resource allocat...

Book Review

book review